At yesterday's WH press briefing, Tony Snow worked overtime to spin Bush's "Mission Accomplished" speech. "I think the public ought to just listen to what the president has to say. You know that the mission accomplished banner was put up by members of the USS Abraham Lincoln, and the president, on that very speech, said just the opposite, didn’t he?" No he didn't, Tony. Not even close. And the bit about the sailors being responsible for the banner. It was a lie then, Tony. It's still a lie now.Let's return, then, to the deck of the USS Abraham Lincoln, an aircraft carrier whose planes had released over a third of the three million pounds of ordnance that had just hit Iraq. It had almost reached its homeport, San Diego, the previous day, but was held about 30 miles out in the Pacific because the President, as New York Times columnist Maureen Dowd would point out, chose to co-pilot an S-3B Viking sub reconnaissance U.S. Navy jet onto its deck rather than far less dramatically climb stairs."That day certainly seemed like the ultimate triumphalist political photo op as well as the launching pad for George Bush's 2004 reelection campaign. British journalist Matthew Engel referred to the President then as 'the stuntman in the bomber jacket.'

It was actually a flight suit, but the phrase caught something of the moment. The Tom Cruise film Top Gun -- made, by the way, with copious help from the U.S. Navy -- was on everyone's mind in what Elizabeth Bumiller of the Times called 'one of the most audacious moments of presidential theater in American history.' It seemed to confirm that George Bush was a more skilled actor-president than Ronald Reagan had ever been.
"Unlike his father, the younger Bush was visibly comfortable in the business of creating fabulous fiction. We know that Scott Sforza, a former ABC producer, 'embedded' himself on that carrier days before the President hit the deck. Along with Bob DeServi, a former NBC cameraman and lighting specialist, and Greg Jenkins, a former Fox News television producer, he planned out every detail of the President's landing, as Bumiller put it, 'even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush's right shoulder and the Mission Accomplished banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call
magic hour light, which cast a golden glow on Mr. Bush.'

"So, on that thrilling day, the President landed on what was essentially a movie set. After carefully taking off his helmet in private – no goofy Michael Dukakis moments here -- he made a Top Gun victory speech, avoiding Vietnam as politicians had largely done for two decades. The speech had World War II on the brain right down to the cribs from Churchill. ('We do not know the day of final victory, but we have seen the turning of the tide…') The President cited 'the character of our military through history -- the daring of Normandy, the fierce courage of Iwo Jima…' Given his frame of reference, he probably meant from The Sands of Iwo Jima to Saving Private Ryan. Then he spoke of 'the decency and idealism that turned enemies into allies [and] is fully present in this generation.'
"He also delivered his now-infamous almost-victory line against the background of that Mission Accomplished banner, claiming that 'major combat operations in Iraq have ended.'
"Give George Bush credit:

When it came to not-quite-battle footage, he proved he could don a military uniform, get in a military vehicle, and carry it off with panache. His on-deck Tom Cruise 'swagger' would be a staple of press coverage for weeks. And above all, he clearly loved landing on that deck, wearing that outfit, making that speech. He was having the time of his life.
"But even as his advance men were bringing it off, even as he was glorying in his color-coded tale of battle triumph, something was beginning to devour that moment of presidential glory. A headline that went with the CNN account of his landing that day caught this well: 'Bush calls end to major combat,' it said, but there was also a subhead, little noted at the time: 'U.S. Central Command: Seven [American soldiers] hurt in Fallujah grenade attack.' Those two headlines would struggle for dominance for the next couple of years, a struggle now long over.

"Let's consider the odd fate of the perfect fiction Bush's men put together on the Abraham Lincoln, because it was typical of what has happened to administration image-making and story-telling. Only six months later, Time magazine was already writing, 'The perfect photo-op has flopped,' and claiming that, shades of Vietnam, the President had a 'growing credibility problem.' By then, instead of preparing for a series of Top-Gun reelection ads, the President and his advance men were busy bobbing and weaving when it came to that fateful 'Mission Accomplished' banner. By then, those Iraqi grenades had multiplied into a Sunni insurrection and Fallujah had morphed into a resistant enemy city that, in November 2004, would be largely destroyed by American firepower without ever being fully subdued; and the President was already pinning the idea for creating that banner on the sailors and airmen of the Abraham Lincoln; only to have the White House finally admit that it had produced the banner -- supposedly at the request of those same sailors and airmen; and then, well … not. Long before May 1 rolled around again, 'mission accomplished' would be a scarlet phrase of shame -- useful only to Bush critics and despised Democrats...."
Text from "In the Rubble," an essay by Tom Engelhardt